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PRESS KIT 

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ABOUT THE BRAND & DESIGNERS

OUR STORY:

A British fashion brand, which resonates rich Indian culture, combined with contemporary western influences, specializing in hand embellished bridal and occasion wear.

AMKI is designed in the U.K and Canada, made with quality by Indian craftsmanship, expressing the perfect blend of contemporary and traditional silhouettes with intricate detailing.

 

The brand’s name is taken from the first two letters of each designer’s name, Amani & Kiren.

The two sisters grew up involved in family business from a young age; they experienced the values of working together and sharing innovative ideas, and the brand is

no different.

The sisters studied design and fashion, and it is here where they discovered their passion for textiles; experimenting with fabrics,

colour and contemporary designs.

Their first real transition into fashion started on their trip to India one summer whilst wedding shopping. In search for a bridal outfit, they were optimistic but felt there was very little that represented them as women growing up with western and traditional influences.

This led them to designing their own lehenga (Indian garment) and ignited the ambition of filling the gap in the market.

AUDIENCES

WHERE TRADITIONAL MEETS CONTEMPORARY

The woman who wears AMKI is in line with modern trends. She wants to be different and stand out from the crowd on any occasion. She represents confidence, style and timeless fashion.

The signature aesthetic of traditional-meets-modern, compliments the vision for the brand. Their collections take inspiration from the experience and interest in both the western and eastern cultures. Being hands on in the design process, from sketches to selecting fabrics, gives the designers the edge in the Indo-Western market and as innovative British Indian designers.

Each collection is designed with a distinctive concept or inspiration in mind.

Each concept for a collection is designed to be different to the next, allowing the brand to create its own influential trends.

AMKI SO FAR

The brand has exhibited their collections at London’s National Asian Wedding show and curated their very own pop up store in Canary Wharf, London.

 

Amki has worked with some amazing people within the creative industry such as;

 

- Aamir Naveed - Celebrity Hair stylist

- Gini Bhogal – Celebrity Makeup artist

-Serena Worldwide - BBC Asian Network presenter

- Jatinder Grewal – International Makeup artist

- Akshay Kumar - International Hair Stylist

- Divya Suri - Celebrity Makeup artist

- Nancy Shoker - Makeup Artist

- Hira Shah - International Model

- Shivani Sharma - International Model

- Ishika Sharma - International Model